The Emmiera Group Evolution
Discover the story behind the Emmiera Group and why we’re passionate about furniture repair and restoration.
WHAT WE OFFER
The Emmiera Group: At A Glance
ABOUT US
Our Story and Vision
Welcome to the Emmiera Group family, where passion meets craftsmanship in every repair. Over two decades, we’ve not just fixed furniture and property; we’ve woven memories, mended sentiments, and breathed new life into spaces across the UK and Ireland. Our story is a vibrant tapestry of dedication, innovation, and countless smiles of satisfied customers.
At the heart of the Emmiera Group is a simple belief: every piece, no matter how worn or damaged, holds a story worth preserving to save history and the environment around us. Our skilled technicians, armed with expertise and a touch of magic, have been the unsung heroes turning back the clock on wear and tear, one repair at a time. As you walk through our journey, know that with every service, we’re not just restoring a piece; we’re reviving a part of you. Welcome aboard!
WHAT WE OFFER
Our Values and Mission
At Emmiera Group, our mission is clear:
“To repair furniture to the highest quality on the first visit.”
We focus on thoroughly identifying issues and taking the necessary steps to resolve them efficiently.
By investing our time before we arrive, this ensures we save your time, protect your money, and reduce waste.
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People First: We care about our customers, our team, and our community. Our people are the foundation of our success.
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Clear Communication: We believe in open, honest, and timely communication—with customers and within our team.
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Top Quality: We strive for excellence in every repair, inspection, and interaction.
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Integrity: We do the right thing—always. Our customers trust us, and we earn that trust every day.
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Consistency: We deliver reliable results, every time. Our approach ensures dependable service across the UK..
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Innovation: We continuously improve, adapt, and embrace smart solutions to stay ahead and deliver more value.
MEET THE TEAM
Meet the team that makes it all happen!
Get to know the dedicated professionals behind every flawless repair
James Lane
Chief Executive Officer
James Lane is a dynamic and visionary CEO known for his passion in building high-achieving, passionate teams and improving processes and systems. He emphasises working on the business to empower teams and drive growth. In his personal life, James is a loving and dedicated father to three daughters, valuing quality time with them. He also has a strong passion for Aston Villa, actively supporting the football club, even sponsoring them in 2022, and socialising with friends, family, and business partners at matches.
Emma Gowland
Financial Director
Emma joined Emmiera Group in October 2022 as Financial Controller, bringing with her over 15 years of experience in senior finance roles across various industries. In 2025, she was promoted to Financial Director in recognition of her exceptional leadership, commercial insight, and the transformative improvements she has made to the Group’s financial processes.
Emma is passionate about building strong, data-driven financial strategies that support growth, stability, and innovation. Her focus on streamlining operations and enhancing reporting has played a key role in Emmiera Group’s continued expansion.
She works closely with all departments to ensure financial governance and forward-looking planning are at the heart of every decision we make
Dav Pattar
IT Director
Dav, our IT Director at the Emmiera Group has been with the business since 2010. With a strong background in Web Development, System Architecture and Project Management, Dav oversees our IT infrastructure and systems. He works diligently to ensure that our technology supports our business needs. Dav is dedicated to keeping our IT operations running smoothly and assisting our team in meeting their IT goals.
Craig Hart
Sales & Marketing Director
Craig Hart, our Sales Director at the Emmiera Group, brings three decades of furniture industry expertise to our team. His background spans retail management, operations, customer service, quality assurance, and buying, all of which drive his dedication to exceptional customer service and personalised solutions. In addition to his professional pursuits, Craig is a proud parent of three and enjoys the challenge of mastering the game of golf.
Jason Grinnall
Operations Director
Jason Grinnall, has been at the Emmiera Group since 2008, and is known for building lasting, trust-based client relationships and delivering on promises. Committed to continual improvement and customer satisfaction, Jason goes the extra mile to enrich the client experience. Outside work, he’s a devoted husband and father, focused on making the most of family time. Jason’s leisure activities include golf and watching UFC, activities that reflect his dedication and passion. His life balances professional commitment, family love, and personal interests, making it both successful and fulfilling.
Kate Cooke
Human Resources Manager
Human Resources expert Kate Joined the team in January 2024 and is working hard on improving and expanding employee engagement, wellbeing and policy. Kate has working in HR for 8 years and senior management for over 20. Kate has experience in various sectors including manufacturing, education and tourism and hospitality. Kate is a proud west Brom supporter and is embracing the blue and white of the emmiera group. Kate loves spending time with family and friends and watching films.
Ian Turner
Technical Manager & Trainer
Ian Turner – has been a part of the Emmiera Group for 15 years, starting his journey as a furniture technician on the road, gaining valuable on-the-job experience, and leading by example. Over the last 5 years, Ian has overseen the commercial upholstery teams and has now settled into his current role as Technical Manager & Trainer. Ian has developed a wealth of knowledge and skills from working on the front lines and in operations management. Nowadays, he provides essential technical support and training to our technicians out on the road. When not at work, Ian enjoys spending time at the local pub with his partner, Lyndsey, and is a dedicated boxing and fitness enthusiast, even coaching both amateur and professional boxers
Craig Guy
Technical manager
Craig Guy, with over 12 years at the Emmiera Group, formally from an engineering background, moved into upholstery as a career change 18 years ago. As a furniture technician out on the road and leading from the front, he was always willing to lend a helping hand to colleagues and share his experience and knowledge in best practices. In 2016, he transferred to the Emmiera Group Head Office team to continue providing his technical expertise and support to his fellow Emmiera team members, both out on the road and in the office.
Roger Garrington
Technical Manager
Roger Garrington, brings a wealth of experience with 30 years in the upholstery trade, 20 years in production and 10 years as a service Technician / Team leader. Roger moved to Emmeira June 2023 firstly as a service tech but it was quickly noted Rogers experience in the furniture industry would be better suited to a technical manager’s role where he is able to share with the business his knowledge of the furniture industry. Roger enjoys traveling and spending time with his family and friends.
Richard Brown
Technical Manager
With an impressive 15 years of experience as a field technician, Richard Brown brings a wealth of knowledge and expertise to his role as Technical Manager at Emmiera. Richard’s dedication to excellence and his deep understanding of technical processes ensure that our services meet the highest standards.
Outside of work, Richard is an avid sports enthusiast and a massive Wolverhampton Wanderers fan. A season ticket holder, he enjoys spending match days at the stadium with his son and best mate, cheering on the Wolves. His love for football extends beyond his favorite team, as he enjoys watching all football matches and most sports.
In his free time, Richard is passionate about staying active. He frequents the gym and loves mountain biking, embracing the thrill of the outdoors. When not engaging in sports or fitness activities, Richard enjoys holidaying with his partner Emma, dining out, and spending quality time with his grandchildren.
Richard’s household is completed by their beloved pets – a Ragdoll cat named Rocco and a lively Cockapoo named Ruben. His commitment to both his professional and personal life makes Richard a valued member of the Emmiera team.
Charlotte Turner
Head of Account Management
Mark Hooper
Public Customer Manager
Mark Hooper, Public customer Manager, embarked on his journey in the furniture industry at a young age. At 16, he left school and began by learning the art of upholstery during his one-year tenure at Walker and Homer Furniture.
Mark’s career then took him to Pieff Furniture LTD, where he spent two years working on projects for prestigious retailers such as Harrods and John Lewis. He continued to refine his skills over the next four years at Oldbury Furnishings.
His journey through the furniture industry reached an impressive milestone at Ultra Furniture LTD, where Mark served as an Upholsterer for 27 years. In September 2014, he joined the Emmiera Group, as a Public Customer Manager, bringing his wealth of experience and dedication to his current role.
Ian Fotheringham
Head of Sales
Samantha Harding
Call Centre Manager
Sam Harding joined Emmiera in 2024 as is an experienced Call Centre Manager with over a decade of experience in managing 111 services. Throughout her career Sam has been instrumental in optimizing call centre operations, ensuring high-quality service delivery, and maintaining compliance with industry standards. Their expertise in team management, process improvement, and customer satisfaction has significantly contributed to the efficiency and effectiveness. In addition to their professional achievements, Sam is dedicated to fostering a positive work environment, promoting staff development, and encouraging a culture of excellence. Her passion is for helping others and her unwavering dedication to Customer services.
Natalie Richards
Customer Service Manager
Natalie has 18 years’ experience in Customer Service in various different industries. She has been with Emmiera Group for 9.5 years. In her time at Emmiera she has progressed from the bookings team to being a Team Leader and has recently gained a promotion to Customer Service Manager. She prides herself on being very organised and loves to problem solve. She enjoys training others and passing on the knowledge she has gained to new team members. She is a real people person and is trusted by all as a go to for queries. She enjoys spending time with her family and loves a night at the Bingo!!! Any other time is spent being a dedicated ‘dance Mom’.
Stephen Black
National Sales and Accounts Manager
Stephen Black, National Sales and Accounts Manager at the Emmiera Group, brings over 40 years of extensive experience in the furniture industry. His diverse background—spanning retail management, furniture servicing, and customer engagement—has equipped him with a deep understanding of both operational excellence and client needs. Stephen is passionate about building strong, long-term relationships with clients and is dedicated to delivering exceptional service and customised solutions that align with each client’s unique requirements. In his downtime, Stephen enjoys listening to music with his ever expanding vinyl collection as well as dedicating time to his family.
2004
In 2004, a vision transformed into reality with the formation of Homeserve Furniture Repairs Ltd. What started as a one-man mission quickly became the foundation of a legacy. James Lane, our founder and CEO started as just a single technician with one van, the ambition was clear: to provide unparalleled furniture repair services that stood out in terms of quality and customer satisfaction. This year marked the first step in a journey that would eventually see the company evolve into the Emmiera Group we know today.
2006
By 2006, we had showcased impressive growth. The team expanded to include eight skilled technicians, all trained to uphold the company’s commitment to excellence. To support the growing field operations, three dedicated office staff members were brought on board, ensuring smooth communication and streamlined service delivery. This expansion was not just about numbers, but about strengthening our foundation and preparing for the larger vision that lay ahead.
2013
By 2013, we had firmly established itself as a dominant force in the furniture repair industry. The year witnessed an impressive surge in our team size, boasting a robust roster of 55 adept technicians and a supportive backbone of 25 dedicated office staff. This growth was not just in numbers; it was a testament to our unwavering commitment to excellence and our ability to consistently meet the growing demands of our clientele. Our expanded team ensured that every client received the personalised attention they deserved, further solidifying our reputation for unparalleled service.
2017
As 2017 dawned, we found ourselves standing at a pivotal moment in our journey. This year symbolised a monumental milestone, as our family expanded to include 120 skilled technicians and 55 dedicated office staff members. This impressive growth was a testament to our unwavering dedication to excellence and our steadfast commitment to ensuring customer satisfaction. With our team nearly doubling since 2013, our capacity to reach and serve more customers had never been more profound. Every new addition to our team brought with them a unique perspective and expertise, deepening our collective knowledge pool and making us more diverse and versatile than ever before.
2022
As we ventured into 2022, we witnessed yet another remarkable phase of growth and expansion. We proudly counted over 180 adept technicians and 80 dedicated office staff members under our umbrella. This continued growth wasn’t just a number on paper; it was a testament to the trust our clients placed in us year after year. With each passing year, we’ve not only expanded in numbers but also in the wealth of knowledge and experience we bring to the table. Every new member has been a beacon, illuminating our path with their unique skills and expertise. The collective drive of our team ensured that Emmiera’s legacy of quality and commitment remained stronger than ever, setting new benchmarks in the industry.
2023
The dawn of 2023 brought with it a significant transformation for our company. We embraced change and evolution, rebranding ourselves as the Emmiera Group. This wasn’t just a name change, but a reflection of our broader vision, our commitment to growth, and our aspiration to deliver an even wider array of services to our valued clients. While our core values and dedication remained unaltered, the new identity signified our ambition to reach greater heights and to resonate more profoundly with our clients. The Emmiera Group embodies our journey, our milestones, and our future, ensuring that while our name might have changed, our promise of excellence remains unwavering.
In 2004, a vision transformed into reality with the formation of Homeserve Furniture Repairs Ltd. What started as a one-man mission quickly became the foundation of a legacy. With just a single technician, the ambition was clear: to provide unparalleled furniture repair services that stood out in terms of quality and customer satisfaction. This year marked the first step in a journey that would eventually see the company evolve into the Emmiera Group we know today.
By 2006, we had showcased impressive growth. The team expanded to include eight skilled technicians, all trained to uphold the company’s commitment to excellence. To support the growing field operations, three dedicated office staff members were brought on board, ensuring smooth communication and streamlined service delivery. This expansion was not just about numbers, but about strengthening our foundation and preparing for the larger vision that lay ahead.
2008 marked a pivotal year for Homeserve Furniture Repairs Ltd. With an unwavering commitment to protecting and serving our customers better, we attained the FCA (Financial Conduct Authority) registration. This significant milestone fortified our credibility and opened doors to a new avenue – Furniture Insurance. By expanding into this sector, we demonstrated our holistic approach to furniture care, ensuring our clients not only had access to top-tier repair services but also the assurance of comprehensive furniture protection.
By 2013, we had firmly established ourselves as a dominant force in the furniture repair industry. The year witnessed an impressive surge in our team size, boasting a robust roster of 55 skilled technicians and a supportive backbone of 25 dedicated office staff. This growth was not just in numbers; it was a testament to our unwavering commitment to excellence and our ability to consistently meet the growing demands of our clientele. Our expanded team ensured that every client received the personalised attention they deserved, further solidifying our reputation for unparalleled service.
As 2017 dawned, we found ourselves standing at a pivotal moment in our journey. This year symbolised a monumental milestone, as our family expanded to include 120 skilled technicians and 55 dedicated office staff members. This impressive growth was a testament to our unwavering dedication to excellence and our steadfast commitment to ensuring customer satisfaction. With our team nearly doubling since 2013, our capacity to reach and serve more customers had never been more profound. Every new addition to our team brought with them a unique perspective and expertise, deepening our collective knowledge pool and making us more diverse and versatile than ever before.
As we ventured into 2022, we witnessed yet another remarkable phase of growth and expansion. We proudly counted over 180 skilled technicians and 80 dedicated office staff members under our umbrella. This continued growth wasn’t just a number on paper; it was a testament to the trust our clients placed in us year after year. With each passing year, we’ve not only expanded in numbers but also in the wealth of knowledge and experience we bring to the table. Every new member has been a beacon, illuminating our path with their unique skills and expertise. The collective drive of our team ensured that Emmiera’s legacy of quality and commitment remained stronger than ever, setting new benchmarks in the industry.
The dawn of 2023 brought with it a significant transformation for our company. We embraced change and evolution, rebranding ourselves as the Emmiera Group. This wasn’t just a name change, but a reflection of our broader vision, our commitment to growth, and our aspiration to deliver an even wider array of services to our valued clients. While our core values and dedication remained unaltered, the new identity signified our ambition to reach greater heights and to resonate more profoundly with our clients. The Emmiera Group embodies our journey, our milestones, and our future, ensuring that while our name might have changed, our promise of excellence remains unwavering.
THE ENVIRONMENT
Our Commitment To The Environment
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ISO 14001 Certification Environmental Management (EMS) Helping your business to protect the environment, meet your legal obligations and strengthen your brand. |
It helps us to sleep more soundly knowing that we are doing our bit for the environment and helping to create a greener tomorrow. Every repair we do is a step towards a more sustainable future. Join us in making eco-conscious choices.
ISO 14001 Certification
Environmental Management (EMS)
Helping your business to protect the environment, meet your legal obligations and strengthen your brand.
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Eco-friendly Materials
Where replacements are needed, we prioritise the use of sustainable, recyclable, or upcycled materials, ensuring longevity without compromising our planet.
Waste Reduction
Our repair processes are fine-tuned to minimise waste. From reusing screws and bolts to recycling unusable parts, we believe in a zero-waste approach.
Continuous Learning
We're always on the lookout for greener methods, tools, and materials. Our team undergoes regular training to stay updated on the best eco-friendly practices in all our repairs.
LET THE EMMIERA GROUP HELP YOU
Experience the UK's Leading, and Largest, Repair Network
Why replace when you can repair? Dive into a world of exceptional service and impeccable repairs.
OUR AWARD WINNING SERVICES
Awards & Achievements

Express & Star Business Awards 2022 - Business of the Year

Express & Star Business Awards 2022 - Business Person of the Year

Furniture News Readers Award - 2023 Readers Choice

Big Furniture - 2023 Award Winner
FAQ
Frequently Asked Questions
If you have a query you can contact one of our team, or have a look at the frequently asked questions below.
Reach out to our dedicated booking team at 01384 473000, and they’ll assist you in cancelling and rescheduling your appointment as per your convenience.
Absolutely. Once your appointment is set, we’ll send you an email confirmation. Additionally, you’ll receive email and text reminders a day prior, along with regular updates on the day of your appointment.
You can always ring us at 01384 473000. Alternatively, just complete our contact form and our proactive team will reach out to you promptly.
We strive to serve our customers promptly. Typically, we aim to visit within 5 working days from the time your request is registered in our system.
The vast majority of our repair services are designed to be executed within your home for your convenience. For more complex repairs, we might need to transport the furniture to our workshop, but we always ensure you’re informed in advance.
The duration depends on the nature of the repair. While some can be resolved within half an hour, others might take longer. However, most repairs are conducted right at your home, ensuring minimal disruption. Only in instances of significant damage might we need to transport your furniture to our workshop for comprehensive care.
Yes, indeed. We provide a vast selection of fabric and leather options for your sofa or chair reupholstery. If you have a specific material in mind, we’re more than happy to accommodate.
Certainly! If you’ve selected a particular fabric or leather, feel free to supply it, and we’ll ensure it’s used to craft your desired piece.
Absolutely. Pets can be a little mischievous at times. Whether it’s upholstery or wooden furniture, our team is equipped to rectify pet-induced damages, restoring your piece’s original charm.
Absolutely. No matter the furniture type, our expert technicians can repair it, restoring its original beauty. If you’re looking for a style shift, we’ve got that covered too with our diverse range of fabrics and leathers.
